Starting an online business is difficult. The same goes to any type of business. However, many successful online marketers know that there are three core principles that must be followed in order to achieve long-term success online.
These three principles gives you the foundation for success, it applies to all areas such as SEO(search engine optimisation), social media marketing, sales and email marketing. Use these three principles into everything that you do online, and success will be in your reach.
So what is the biggest problem to achieve success online? It is the constant mentality of doing the least amount of work and expecting the greatest amount of return. This is actually very common in a lot of people (including me), it’s either you’re born out from sheer laziness or wanting to have instant pleasure.
I’m sure most of us have our own goals and dreams in our lives, and having the vision of being “that person” you want to be in the future. But seriously, who wants to wait around for weeks, months or even years to see their work pay off. Not many people have the patience and the means to see things through, but we all know that things just don’t happen overnight.
When it comes to online marketing, you need to put in the time and the work. There is no shortcuts. However, it isn’t just about working hard, you also must learn how to work smart too. Let me tell you the truth, when it comes to online marketing, you either have a lot of money or a lot of time. But the majority of us will most likely to have more time than money.
How you spend your time, will largely state your ability for success when it comes to online marketing. If you want to succeed in online marketing, you have to do things the right way while using the precious amount of time you have wisely. There is a quote I will always use to remind myself when I tend to slip back, “Time is Money”.
So now I’m gonna share with you the three core principles that online marketers need to understand and follow. Whether you’re an entrepreneur at the early stage of your business, a newbie in sales, or a veteran business owners, these three basic principles should be driving every online marketing decision you make.
1. Always provide value
People are always searching for value. Value is the one thing that separates successful online marketers from those who fail. You must always deliver value in everything you do online as value will give you authority over time. And anyone considered to be an authority in their industry or niche, will get the exposure they are looking for from search engines like Google.
While value isn’t the only factor driving the rankings on Google’s Search Engine Results Pages (SERPs), it is at the fundamental core of the listings. In fact, value, in the eyes of Google, is determined by over 200 different factors. It’s not a simple equation by any means. How much value you’re going to deliver to a user is actually computed using such a wide array of both technical and non-technical data that it can seem dizzying.
Google’s algorithms can determine value based on a few key factors. If you can follow to these factors, no matter what type of content you post, you will succeed. The most important thing about content is it must be in written form. It will help you to build authority over time as long as you have high quality content that provides a lot of value to other people.
So, how does Google actually determine if you content is of high value? While there so many factors that affect SEO in general, I’ll show you the 10 steps I use to get ranked in Google:
1) Research Targeted Keyword
Look for keywords that have high search volume and low competition using a keyword research tool.
2) Research the SERP Competition for Targeted Keyword
Even with low competition (from your keyword research), it is important to ensure that your competition isn’t too difficult. Have a look at the SERP’s and make sure you aren’t competing against big players or authority sites.
3) Write Content with the Targeted Keyword in Mind
Have the keyword in your title and once within your content, after that.. don’t worry about it. Make sure your content is broken down into small paragraphs (along with headers) so it is easy to read.
4) Customize Meta Title and Meta Description
Make sure your keyword is in your meta title and meta description.
Meta Title Length: 55 Characters
Meta Description Length: 160 Characters
5) Obtain Images/Videos and place it within the Content
Look for a few images and videos that is relevant to your article. There are tons of great free places to find your images. Make sure your images that are above the scroll are justified to the right.
6) Place Internal Links to Other Pages/Posts
As you go through your content, you will notice a few opportunities to place internal links to your other content. Find a word or phrase that is relevant to what you are linking to.
7) Test Article with a Small PPC Campaign (optional)
Place a small (Bing, Adwords, Facebook etc.) ad that focuses on your targeted keyword to test for conversions. This step is optional.
8) Share via Social Media (G+)
Once the article is ready to go and published, share it via your favorite social media platform. I prefer Google+ because the things you post inside G+ can positively help your rankings.
9) Fetch as Google inside GWT
This doesn’t need to be done every time, but for larger articles (with more competition) go inside your Google Webmaster Tools and fetch your new article’s URL as Google. This is located in:
Crawl > Fetch as Google
After the fetch is complete, click the ‘submit to index’ button.
10) Make Video Related to Article and Place on YouTube
If you are comfortable with making your own videos (power point or on-camera based), create a video based on your article and targeted keyword then post it on YouTube.
Make sure you add the URL to your article within the video description.
Once the video in on YouTube, go ahead and embed it on your article in an appropriate place. If necessary, alter the article a bit to accommodate the video. For example: ‘have a look at the following video for further explanation’
2. Stay consistent
When it comes to online marketing, staying consistent is the key. Timing is very important. Don’t suddenly disappear for weeks or months. Whether you’re blogging, posting on a social media fan page, or making videos, stay consistent.
Come up with a schedule for yourself and stick to it. If you decide to post content once or twice a week, choose the days and do it regularly. Make sure that you will have to keep up this schedule for years, so make sure that it works for you.
When you post content consistently, you’re also developing more fresh content on your site rather than leaving the old content to rot. If you don’t post often enough, you might see a drop in organic traffic. However, this doesn’t mean that you should post content just for the sake of posting it. Don’t forget it must be of high quality. All other factors still need to be followed.
If you post fresh content regular,it sends an important signal to search engines like Google, telling it that your site is active, engaging and consistently developing content on a regular basis.
The link profile of any Website has a significant effect on reach and visibility. Google will trust a Website more with a diverse and organic link profile.
But what does that mean? Google is looking for authentic links from other trusted Websites. In the past, it’s been known to punish sites that try to engage in things like link schemes, paid links, and other underhanded techniques to gain visibility.
The goal here is to also follow principle number one so that you can provide genuine and authentic links to your content. If your content truly delivers value, then it will likely be shared by a lot of people and Websites online.
When we talk about diverse links, Google is looking for diversity in the IP addresses that are sharing the content. For example, having all the links coming from Facebook won’t be largely beneficial. But, if the links are coming from blogs, news sites and other relevant online destinations from relevant content, the benefits will be far greater.
What you don’t want to do is to try and spam your links. You need to engage in conversations. Share and be social but don’t overdo it. Look more on ways you can add value to existing conversations. Find highly-trafficked social media pages or blog forums where you can assist others in your given niche or industry of expertise.
If you try to link bomb and play the cheerleader role, not only will people not take you seriously, you might find yourself being banned from certain forums. Just approach everything you do with tact and think about the bigger picture rather than shooting for some overnight success. If you play your cards right, as time pass by, you will get the traction you’re after, but you need to do it the right way rather than look for the easy route.
While there are most certainly other online marketing principles that can be followed to with a variety of different methods for their implementation, these are by far the three most important ones. All the best 🙂